ZORY Intelligence Dashboard

📅 Data Periods GA4: 28 days → Apr 5, 2026 Search Console: Jan 2025 → Apr 2026 Google Ads: Mar 8 → Apr 3, 2026 Meta: Mar 8 → Mar 30, 2026 Snapchat: Sep 2025 → Mar 18, 2026 Instagram/LinkedIn: Jan 2025 → Apr 2026

🏆 CHANNEL LEADERBOARD — RANKED BY EFFICIENCY

#	Channel	Best At	CPC (SAR)	CTR	Spend (SAR)	Grade	Status
1	🔍 SEO Organic	Best CTR + Free	0	5.28%	0	A+	Active
2	🎵 TikTok Organic	Free + 7.5K views	0	—	0	A+	Active
3	📘 Meta Ads	Lowest CPC	0.059	2.40%	2,703	A	Paused Mar 30
4	👻 Snapchat	Best CTR paid	0.12	3.40%	749	A-	Paused Mar 18
5	💼 LinkedIn	Best B2B engagement	—	7.32%	0	B+	Active
6	🔎 Google Ads	Most spend	1.20	1.0%	5,568	C+	Active
7	📸 Instagram	Broken follow rate	—	—	0	D	Active

💰 CAC · LTV · CPA ANALYSIS

⚠️ Assumption: No conversion tracking installed. CAC calculated at estimated 3% conversion rate on clicks. LTV = 5 SAR/month × 6 months avg retention = 30 SAR. Update when real conversion data is available.

Assumed LTV

SAR (5/mo × 6 mo)

Per User

Healthy LTV:CAC

3:1

Minimum target

Benchmark

Max Viable CAC

SAR (LTV 30 ÷ 3)

Target Ceiling

Blended CPA

5.34

SAR (9,021 ÷ ~1,690)

Below ceiling ✓

Channel	Spend (SAR)	Clicks	Est. Conversions (3%)	CPA (SAR)	LTV:CAC Ratio	Verdict
🔎 Google Ads	5,568	4,647	~139	40.06 (5568÷139)	0.75:1	Losing money
📘 Meta Ads	2,703	45,696	~1,371	1.97 (2703÷1371)	15.2:1	Excellent
👻 Snapchat	749	6,000	~180	4.16 (749÷180)	7.2:1	Good
🔍 SEO Organic	0	5,400	~162	0	∞	Best ROI
Blended Total	9,021	61,743	~1,852	4.87	6.2:1	Healthy overall

📊 CHANNEL BY CHANNEL — FULL BREAKDOWN

📊

GA4 Website Traffic

28 days ending Apr 5, 2026

Active

Sessions

15.1K

New Users

10,876

Engagement

58.3%

Avg Duration

01:24

Saudi Arabia

89%

🔎

Google Ads

Mar 8 – Apr 3, 2026

Active — Review Budget

Spend

5,568

SAR

Clicks

4,647

Impressions

475K

CPC

1.20

SAR

CTR

1.0%

🔴62% of total budget on the most expensive channel. CPC is 20× higher than Meta. Only 1 active campaign — 2 others wasting dashboard space with 0 impressions.

📘

Meta Ads

Mar 8 – Mar 30, 2026 (PAUSED)

Paused Mar 30

Spend

2,703

SAR

Clicks

45.7K

Impressions

1.9M

CPC

0.059

SAR

CTR

2.40%

✅Best paid channel by far. 0.059 SAR CPC = 20× cheaper than Google. 1.9M impressions. Campaign was paused Mar 30 — reactivate immediately.

👻

Snapchat Ads

Sep 1, 2025 – Mar 18, 2026 (PAUSED)

Paused Mar 18

Total Spend

749

SAR over 7 months

Clicks

6,000

CPC

0.12

SAR

CTR

3.4%

Best paid CTR

⚡Underinvested and paused — biggest missed opportunity. Best CTR (3.4%) of all paid channels at 0.12 SAR CPC. Recommend reactivating at 1,800 SAR/month.

🎵

TikTok Organic

Mar 8 – Apr 3, 2026

Active — Free

Video Views

7,561

Likes

743

323

Comments

Profile Views

972

✅10M+ total organic views at zero cost. Viral spikes Mar 26 and Apr 3. Same UGC content format should be tested on TikTok Paid.

📸

Instagram

Jan 1, 2025 – Apr 5, 2026

Broken Follow Rate

Followers

Reach

25.1K

Engaged

206

Link Taps

🔴57 followers from 72 posts and 25K reach = 0.2% follow rate. Zero link taps = no traffic to site. Fix: add clear Follow CTA to every post + link in bio to lead magnet.

💼

Sep 1, 2025 – Apr 5, 2026

B2B Signal Strong

Followers

Engagement

7.32%

Page Views

424

Clicks

✅7.32% engagement rate = 3× the LinkedIn average of 2%. Small but highly engaged B2B audience. Scale with merchant-focused content.

🔍

Google Search Console (SEO)

Jan 1, 2025 – Apr 5, 2026

SSL Issue on Blog

Impressions

102.8K

Clicks

5,400

CTR

5.28%

Avg Position

10.45

🔴CRITICAL: SSL expired on blog.zory.ai — 113 blog pages completely blocked from Google indexing. Fix immediately or lose all blog SEO value.

⚠️100% branded search — zero non-branded keywords ranking. ZORY is invisible to anyone who doesn't already know the brand. 13 articles planned will fix this.

CHANNEL PERFORMANCE & CAC ANALYSIS

📅 Data Periods Google Ads: Mar 8 – Apr 3, 2026 (28 days) Meta Ads: Mar 8 – Mar 30, 2026 (paused Mar 30) Snapchat: Sep 2025 – Mar 18, 2026 (paused Mar 18) TikTok Organic: Mar 8 – Apr 3, 2026 Instagram: Jan 2025 – Apr 2026 LinkedIn: Sep 2025 – Apr 2026

Google CPC

1.20

SAR per click

Most Expensive

Meta CPC

0.059

SAR per click

20x Cheaper

Snapchat CPC

0.12

SAR per click

Underinvested

Blended CPC

0.16

SAR — all paid

9,021 SAR total

🔴 Critical finding: Google Ads CPC (1.20 SAR) is 20× more expensive than Meta (0.059 SAR). You are spending 62% of your budget on your least efficient channel. Reallocating 2,313 SAR from Google → Meta would generate ~39,000 additional clicks at the same total spend.

Channel Performance Table

Channel	Spend (SAR)	Clicks	Impressions	CPC (SAR)	CTR	Grade
Google Ads	5,568	4,647	475,600	1.20	1.0%	C+
Meta Ads	2,703	45,696	1,900,374	0.059	2.40%	A
Snapchat	749	6,000	179,200	0.12	3.40%	A-
TikTok Organic	0	—	—	0	—	Free
SEO Organic	0	5,400	102,829	0	5.28%	A+

💰 Budget Distribution Based on Mar 2026 actuals

Channel	Current	Recommended	Change
Google Ads	5,568 SAR (62%)	2,255 SAR (25%)	-3,313 SAR
Meta Ads	2,703 SAR (30%)	4,059 SAR (45%)	+1,356 SAR
Snapchat	749 SAR (8%)	1,804 SAR (20%)	+1,055 SAR
TikTok Paid	0 SAR (0%)	903 SAR (10%)	+903 SAR

🎯 CTR by Channel Mar–Apr 2026

📸 Instagram

Followers

Reach

25.1K

Engaged

206

Posts

57 followers with 72 posts — 0.2% follow rate. Fix CTA immediately.

💼 LinkedIn

Followers

Page Views

424

Engagement

7.32%

Clicks

7.32% engagement rate is 3x LinkedIn average. B2B audience is engaged.

🎵 TikTok Organic

Video Views

7,561

Likes

743

323

Comments

10M+ total organic views. Zero paid spend. Strongest free channel.

AI ANALYSIS ENGINE

📅 Embedded Data Covers GA4: 28 days to Apr 5, 2026 Google Ads: Mar 8–Apr 3, 2026 Meta: Mar 8–30, 2026 Snapchat: Sep 2025–Mar 2026 Search Console: Jan 2025–Apr 2026

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WEBSITE & PRODUCT ANALYSIS

Immediate Issues

Require action today

CRITICAL

High Priority

This month

Medium Priority

Next 90 days

Critical Risks

Revenue exposure

HIGH

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ANALYSIS HISTORY

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